Is My Idea Already Taken?

A guided scorecard to assess your competitive landscape honestly. Answer all 12 questions to get your score.

The Landscape

How many direct competitors have you found?

How many indirect competitors / workarounds exist?

How long has the most established competitor been around?

Their Strength

What's the largest competitor's estimated size?

How good is the best existing solution?

Are existing solutions free or paid?

Your Angle

Is your approach meaningfully different from what exists?

Do you have an unfair advantage? (domain expertise, unique access, proprietary data, audience)

Is the market growing, stable, or shrinking?

The Evidence

Have you actually used the competing products?

Are people publicly complaining about existing solutions?

Are people asking for something the competitors don't offer?

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