Free to validate. Pay when you're building.
The Pressure Test and Validation Suite are free, forever. Pro exists for founders who are past validation and need a system to actually build.
Get a verdict on your idea — Kill, Pivot, Caution, or Build — plus a specific to-do list to move forward.
- ✓5 Pressure Tests per month
- ✓Validation Suite (all 3 phases)
- ✓Verdict + action items
- ✓1 saved project
- ✓Shareable results link
Work with Cat as your co-founder through a 10-phase guided journey from validated idea to live product.
- ✓Everything in Free
- ✓Deep analysis (all phases)
- ✓10-phase Coaching Journey
- ✓Chat with Cat (streaming AI)
- ✓Pitch, landing copy & launch plan
- ✓Outreach & social content
- ✓Up to 3 projects
Full automation. Cat publishes, harvests responses, and re-assesses for you.
- ✓Everything in Pro
- ✓Airlock: 14 platforms
- ✓Automated publishing
- ✓Response harvesting
- ✓Strategy generation
- ✓Unlimited projects
- ✓Priority AI processing
Feature comparison
| Feature | Free | Pro | Scale |
|---|---|---|---|
| Pressure Test | 5/mo | Unlimited | Unlimited |
| Validation Suite (all 3 phases) | ✓ | ✓ | ✓ |
| Deep analysis (all phases) | — | ✓ | ✓ |
| 10-phase Coaching Journey | — | ✓ | ✓ |
| Chat with Cat | — | ✓ | ✓ |
| Pitch, landing copy & launch plan | — | ✓ | ✓ |
| Outreach & social content | — | ✓ | ✓ |
| Saved projects | 1 | 3 | Unlimited |
| Airlock: 14 platforms | — | — | ✓ |
| Automated publishing | — | — | ✓ |
| Response harvesting | — | — | ✓ |
| Strategy generation | — | — | ✓ |
Questions
What do I get for free?
5 Pressure Tests per month and the full Validation Suite — Problem, Solution, and Demand phases. You get a verdict (Kill, Pivot, Caution, or Build), a score, and a specific action item list. Free, forever.
Can I switch tiers?
Yes. Upgrade or downgrade at any time. Changes take effect at the start of your next billing cycle.
What's the Coaching Journey?
A 10-phase guided journey from validated idea to live product. Cat works as your co-founder — generating your pitch, landing copy, outreach messages, and launch plan from your actual answers, not templates. You can't skip ahead until you've done the work. Available on Pro and Scale.
What's Airlock?
Airlock connects Cat to 14 publishing platforms (Reddit, Twitter, LinkedIn, etc.). Cat publishes validation content, harvests real responses, and re-assesses your idea based on actual market feedback. Available on Scale.
Can I cancel anytime?
Yes. No contracts, no lock-in. Cancel from your dashboard and you keep access until the end of your billing period.
Is there a team plan?
Not yet. Scale covers individual founders. Team features are on the roadmap.